The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
Includes bibliographical references (page 323) and index.
An understanding of sociocultural context is crucial in second language learning yet developing this awareness often poses a real challenge to the typical language learner. This book is a practical language teachers' guide that focuses on how to teach socially and culturally appropriate language for effective communication. Moving beyond a purely theoretical approach to pragmatics, the volume offers practical advice to teachers, with hands-on classroom tasks included in every chapter. Readers will be able to: * Identify possible causes of learner errors and choices in cross-cultural communication * Understand second language acquisition theories that support their classroom practices * Develop a pragmatics-focused instructional component, classroom-based assessments, and curricula * Help learners to become more strategic about their learning and performance of speech acts * Incorporate technology into their approach to teaching pragmatics This book aims to close the gap between what research in pragmatics has found and how language is generally taught today. It will be of interest to all language teachers, graduate students in language teaching and linguistics, teacher educators, and developers of materials for teaching language.
The fourth edition of this book includes developments in areas covered in the preceding editions, as well as expanding on certain topics to bring about a wider perspective; most notably, a new consideration of learning styles and a new chapter detailing important thinkers and writers from the history of education and their continuing influence along with other theories, ideas and thoughts not included in the rest of the book. The book also reflects changes in government policy and is closely related to new developments in practice.
A Reader's Guide to Contemporary Literary Theory is a classic introduction to the complex yet crucial area of literary theory. The 6th edition includes two new chapters: New Materialisms' and 21st Century and Future Developments'.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
The fifth edition of John Storey's successful Cultural Theory and Popular Culture Reader is an essential companion volume to Cultural Theory and Popular Culture: An Introduction, now in its eighth edition. The reader offers students the opportunity to experience first-hand the theorists and critics discussed in Cultural Theory and Popular Culture: An Introduction through crucial articles and essays spanning over a hundred years of cultural theory. It can be used both in conjunction with and independently of the textbook. Taken as a whole, this book provides a theoretical, analytical and historical introduction to the study of popular culture and provides key primary coverage of fundamental issues in cultural studies. This edition includes: - a new section on Class, as well as additional readings on Sexuality and Gender. - fully revised general and section introductions from the editor, contextualising and linking the readings with key issues from the textbook - fully updated bibliography The new edition is essential reading for undergraduate and postgraduate students of cultural studies, media studies, communication studies, the sociology of culture, popular culture and other related subjects.
This is the fourth edition of a classic student textbook which introduces film studies from a cultural studies perspectives. Film as Social Practice is distinctive in that it approaches the study of film as a social and cultural practice that does not end with the text. Rather than being examined as a set of canonical texts, film is examined as entertainment, as narrative and as a cultural event. The focus is upon the cultural function of film.
Includes bibliographical references (pages 211-226) and index.
Written for Introductory Sociology and Sociology of Popular Music courses, this book uses popular music to illustrate fundamental social institutions, theories, sociological concepts, and processes. The authors use music, a social phenomenon of great interest, to draw students in and bring life to their study of social life.
This thoroughly updated third edition of Critical Theory Today offers an accessible introduction to contemporary critical theory, providing in-depth coverage of the most common approaches to literary analysis today, including: feminism; psychoanalysis; Marxism; reader-response theory; New Criticism; structuralism and semiotics; deconstruction; new historicism and cultural criticism; lesbian, gay, and queer theory; African American criticism and postcolonial criticism. This new edition features: a major expansion of the chapter on postcolonial criticism that includes topics such as Nordicism, globalization and the 'end' of postcolonial theory, global tourism and global conservation an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts a list of specific questions critics ask about literary texts an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory a list of questions for further practice to guide readers in applying each theory to different literary works updated and expanded bibliographies Both engaging and rigorous, this is a "how-to" book for undergraduate and graduate students new to critical theory and for college professors who want to broaden their repertoire of critical approaches to literature.